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The Market for Metallics

Metallics are one of the primary means to capture the attention of the consumer, and metallic pigment manufacturers are developing new eye-catching technologies.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

The competition for the attention of the consumer is a fierce one. Whether it is on a grocery store shelf, a magazine rack or other purchasing opportunity, the potential buyer faces plenty of options, and an eye-catching package or cover can make all of the difference. Metallics are one of the primary means to capture the attention of the consumer. Neil Hersh, business line manager, graphic arts for ECKART Effect Pigments, said that metallic effects continue to play an important role in ...

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